Privacy Policy

Our commitment to your privacy

At Response Flood & Fire, we take your privacy seriously. When you reach out to us for water damage restoration services in Rochester Hills, MI, you're trusting us with personal information during what is often a stressful time. We are committed to handling that information with care, transparency, and respect. This privacy policy explains what we collect, how we use it, and the choices you have.

Information we collect

We collect personal information when you submit a form on our website, including your name, email address, phone number, and property address. When you call our business number, that call may be recorded and transcribed for quality and training purposes. We also collect website usage data through cookies and tracking scripts when you browse our site.

How we use your information

We use the information you provide to deliver water damage restoration services and schedule appointments that fit your needs. If you submit a form on our website, we may send you marketing emails related to our services. You can opt out of those emails at any time using the unsubscribe link included in every message.

We may also send SMS or text messages to phone numbers you submit through our website or over the phone. You can opt out of text messages at any time by replying STOP. We retain phone numbers for marketing outreach and analytics purposes, and we transcribe recorded calls to support sales training, quality assurance, and process improvement. We may also use or disclose your information when required by law.

Cookies and tracking

Our website uses cookies and tracking scripts to understand how visitors interact with our pages. We use tools including Google Analytics, Google Tag Manager, Google Ads, CallRail, and other standard marketing and analytics scripts. These tools help us measure site performance and may be used for remarketing, which means you may see our ads on other websites after visiting ours. You can adjust your browser settings to limit cookies, though some site features may not function as expected if you do.

Third-party services

We may share your information with trusted third-party service providers, including CRM platforms, email marketing providers, call tracking services, and analytics providers. We only work with partners who agree to keep your data confidential and handle it responsibly. We do not sell your personal information to any third party, ever.

Data retention

We retain your personal information for as long as necessary to provide our water damage restoration services, maintain accurate business records, and fulfill the purposes outlined in this policy. If you would like us to delete your information, you can make that request at any time and we will honor it promptly.

Data security

We take reasonable steps to protect your personal information from unauthorized access, loss, or misuse. Our website uses encrypted connections to keep data transmitted between your browser and our servers secure. Access to personal information within our organization is restricted to team members who need it to perform their job responsibilities.

SMS and text message consent

By providing your phone number and opting in to text communications, you consent to receive SMS messages from Response Flood & Fire. Consent is not a condition of purchase or service. Message frequency may vary based on your interactions with us. Message and data rates may apply depending on your mobile carrier and plan. Reply STOP at any time to opt out of future messages, or reply HELP for assistance.

Your rights and control

You have the right to request access to the personal information we hold about you, ask us to update it, or request that we delete it. We make it straightforward to exercise these rights. California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal data, but we respect and honor all rights afforded to California residents under applicable law.

Age restrictions, policy changes, and contact

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from minors. We reserve the right to update this privacy policy at any time, and any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically. If you have questions about your privacy or how we handle your information, please visit our contact page and reach out to our team directly. We are here to help.